Meaning that men are taught a series of actions to follow or lines to use so that a woman will find you attractive.
He talks about how the main problem with this is the mindset behind it, which is the feeling that you are inferior and so need to compensate for that.
It first got thrown about by some of the old school pickup artists as a tactic to make you seem more real and attainable to women.
The Fearless Dating Course is built upon the same principles, and is designed to be more of a practical blueprint to achieve that success.
The way it works is there are six video lessons that you need to watch in order, and after you complete them you have the choice of going onto either the approaching module or the sexuality module.
This was interesting to listen to and contains a lot of truth, although it does tend to focus on the extremes and label men as either nice guys stuck in the friend zone or jerks who are sleeping with low self-esteem women.
In reality, there are a lot of guys who fall somewhere along this spectrum and these mindsets have probably effected all of us at some point.