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Although there has been immense media interest in Tinder, virtually no published research on people’s experiences of using the app exists.
In this paper, we begin to address this gap by examining the experiences of a small group of young heterosexual women in NZ who use Tinder.
Over the past two decades, Western ideals of heterosexual femininity and women’s sexuality have been shifting.
With desirous female sexuality, autonomy and power are celebrated publicly (Evans, Riley & Shankar, 2010).
At the same time as women are encouraged to explore their sexuality and be sexually active, explorative and experienced (Farvid, 2014; Farvid & Braun, 2006) they are warned against, and live in a context where, there are real material risks associated with doing so (Farvid & Braun 2013, 2014).In this paper we begin to address this gap by reporting on a small research project that examined five young heterosexual women’s experiences of using Tinder in New Zealand.We argue that Tinder was situated within (and reproduced) a contradictory domain imbued elements of both pleasure and danger.Since its launch in 2013, Tinder has become one of the most widely used mobile dating applications (apps) globally (Lapowsky, 2014).Fifty million people are estimated to use Tinder across 196 countries and the app is particularly popular among young people (Yi, 2015).