Updating web content on the iseries

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Along with our desktop, mobile, and tablet apps, you can play Spotify from the comfort of your browser on our web player.Content strategy is a relatively new niche discipline in the digital space.We’ve all heard the maxim “content is king” over and over.

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Purists argue that a story isn’t complete unless all six questions are answered.

Bottom line: Good content strategy requires team effort from all peer-disciplines.

As mentioned, the main objective of an effective content strategy is to meet users’ expectations and fulfil business goals.

The peer-disciplines that should crucially be consulted during the content strategy phase are: As with most things in life, this egalitarian approach can lead to the “too many cooks” problem.

Rachel Lovinger from Razorfish described how their digital agency addresses this problem: “For digital projects, we first assemble a ‘CRUX team.’ We assign one, or more, senior person from Creative and one, or more, senior person from UX.

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