Updating web content on the iseries
Along with our desktop, mobile, and tablet apps, you can play Spotify from the comfort of your browser on our web player.Content strategy is a relatively new niche discipline in the digital space.We’ve all heard the maxim “content is king” over and over.
Purists argue that a story isn’t complete unless all six questions are answered.
Bottom line: Good content strategy requires team effort from all peer-disciplines.
As mentioned, the main objective of an effective content strategy is to meet users’ expectations and fulfil business goals.
The peer-disciplines that should crucially be consulted during the content strategy phase are: As with most things in life, this egalitarian approach can lead to the “too many cooks” problem.
Rachel Lovinger from Razorfish described how their digital agency addresses this problem: “For digital projects, we first assemble a ‘CRUX team.’ We assign one, or more, senior person from Creative and one, or more, senior person from UX.